“Family Blessings．Family Love Programme”: Fostering Love Among Three-generation Families

In Hong Kong, the rise of dual-income families has highlighted the need for intergenerational care, with many families relying on grandparents for childcare. While this can relieve busy parents, it often leads to communication challenges. To address these challenges, we support family-friendly initiatives and partnered with the Hong Kong Young Women Christian Association (YWCA) to launch the “Family Blessings．Family Love" Programme, which fosters harmony among three generations.

The programme focuses on six essential "family vitamin" elements: communication, shared beliefs, responsibility, care, resilience, and joyful gatherings. Through thematic seminars, workshops, family creative competitions and various activities, we aim to create an interactive platform that enhances family cohesion, alleviates caregiving pressures on grandparents, and promotes understanding among generations, guiding families towards a healthier, more connected future.