Partnership with the Palace Museum to Preserve Chinese Cultural Heritage
With Chow Tai Fook Jewellery Group’s ongoing commitment and determination to preserve Chinese heritage, we are honoured to start the strategic partnership with the Palace Museum, China’s most esteemed cultural institution, in December 2023 to elevate cultural celebration and heritage preservation to new heights through global exchanges. The partnership focuses on three areas: heritage preservation and research, exhibition partnerships, and creative collaboration to protect, study and conserve the exquisite Chinese culture and traditions embodied by the Forbidden City. Together, we will share China’s rich stories and keep traditional culture alive by supporting the Palace Museum’s efforts through academic research, exhibitions, and culturally themed products.
Launched in August 2024, the Palace Museum Collection showcases the contemporary allure of Chinese heritage through modern design. This exclusive collection transforms jewellery into wearable pieces of history, bridging China's storied past with its vibrant present. We are thrilled to share this collection, reinvigorating passion for Chinese art and culture through exquisite jewellery.
Partnership with the Palace Museum to Preserve Chinese Cultural Heritage
With Chow Tai Fook Jewellery Group’s ongoing commitment and determination to preserve Chinese heritage, we are honoured to start the strategic partnership with the Palace Museum, China’s most esteemed cultural institution, in December 2023 to elevate cultural celebration and heritage preservation to new heights through global exchanges. The partnership focuses on three areas: heritage preservation and research, exhibition partnerships, and creative collaboration to protect, study and conserve the exquisite Chinese culture and traditions embodied by the Forbidden City. Together, we will share China’s rich stories and keep traditional culture alive by supporting the Palace Museum’s efforts through academic research, exhibitions, and culturally themed products.
Launched in August 2024, the Palace Museum Collection showcases the contemporary allure of Chinese heritage through modern design. This exclusive collection transforms jewellery into wearable pieces of history, bridging China's storied past with its vibrant present. We are thrilled to share this collection, reinvigorating passion for Chinese art and culture through exquisite jewellery.
