Chow Tai Fook has supported Hong Kong Committee for UNICEF "China Children's Week 2017 Little Artists Big Dreams Drawing Competition" over the years to raise funds for the maternal and child health care in underprivileged areas in Mainland China. Being the principal sponsor this year, Chow Tai Fook donated HK$800,000 for the event. Nearly 1,000 children aged 12 or below drew based on the theme ”a small gift to mom” at Nursery Park of West Kowloon Cultural District to express their love to mothers prior to Mother’s Day.

Chow Tai Fook Executive Director, Peter Suen, remarked, “We have always upheld our ‘Do Good’ philosophy and have been committed ourselves to caring for the community, particularly on children’s development. As such, we have been very supportive towards UNICEF’s work, especially on projects in rural China. We hope to give a helping hand to deprived children in rural China and improve their living standard by mobilising our staff and customers to participate in various community events such as drawing competition and field trip.”